WWE, a wrestling program, has started to capitalize on the trend of marketing to kids. Although WWE has toned down a lot over the last ten years, people feel that it is still not suitable for kids. 
The VP of WWE marketing, Geof Rochester, said that " A large percentage of children in America get introduced to our brand from 6 to 10 years old. We say we have a strong kids audience, lets embrace that. We want a life long relationship with these kids." As a result WWE has created a kids magazine that will hit the stores in April of this year. They have also launched a separate website for kids that is linked from WWE's homepage next to a photo of a girl in a bikini.
This new marketing campaign is going to create a lot of talk. I would have to agree with the article by James Caldwell. WWE still contains a lot of material that is not suitable for kids. Yet, the business is trying its best to do it in an ethical way. They have a page for parents that reads: "If parents make the decision to allow their kids to watch our programming, we encourage those parents to watch with their kids. We urge parents who allow younger children to watch our programming to explain that what our superstars do on television should not be emulated or attempted in real life." If parents actually take the inactive to do as WWE suggests, advertising directly to them will not be as hazardous. Yet, if they fail to do so as many parents may, this could be dangerous for the safety of make young kids.
2 comments:
i know this post is for next week's grade - but i saw today in a virtual world newsletter I get that the WWE is going to expand their efforts in Habbo Hotel which is kind of a kid friendly virtual world
2 interesting posts - 10 points
except - it's pair not pear
and wwe is a company, not a program
Post a Comment