PBS Kids Sprout

The first 24 hour  program targeting only preschool kids on TV  called PBS Kids Sprout launched a program called Sprout Smart on January 17, 2008. It is designed to encourage parents to connect with their kids about health, nutrition, safety and even social development. The goal is to each year release a new topic related to preschool health and development. 

This year the program is focusing on  Healthy Living a

nd Nutrition for preschoolers. Its subjects from January-March will focus on Getting ZZZs and teaching the importance of sleep. From April-June Sprout Smart will focus on Kids in the kitchen which highlights the fact that when kids are involved in preparing foods they are more likely to eat healthy. From July-September they will discuses the power of play and how important exercise is. Lastly, from September-December they will focus on being together at the table and how important it is to have family meals. 

Sprout is already a network that encourages healthy habits throughout all of its programming. Now by strategically teaming up with Mott's for 

Tots (a healthy unsweetened juice for kids) and KidsHealth.org (who focuses on a wide rang of health and family issues) they will only further develop their credibility. 

 The program started airing sprout smart PSA's on the 18th of January. As of February 15th, these PSA's were made available on Sprout on Demand. I think this company is doing an excellent job in marketing healthy habits to preschoolers through their parents. Creating healthy habits at this age can save a child from multiple health issues in the future.