Frosted Mini-Wheats

We have all seen the commercials produced by Kellogg for its Frosted Mini-Wheats that show a child performing better in school with their Mini-Wheat by their side from breakfast. A press release that was released today by PR Newswire proves that the claim these commercials make are really true. 

Kellogg recently commissioned a study to see if eating a healthy, nutritious breakfast can help children stay focused in school. The study found that eating a bowl of Frosted Mini-Wheats cereal can help improve a kids attention in school by nearly 20%!!! The article explains that with many school districts administering standardize tests in the next couple of months, it is the parents job to make sure their children are eating a healthy breakfast. By doing so, they can greatly increase their scores.

Kellogg has taken these results and are already releasing them to the public through their a online site.  The interactive site, which is dedicated strictly to the Frosted Mini-Wheats cereal, grabs viewers attention to the results immediately with  a familiar talking Mini-Wheat that is seen in commercials. He states the results of the study and encourages consumers to learn more. I loved this site. You are able to watch commercials that are associated with this campaign. The commercials are funny, and grab kids attention through the cute character. You can also play mind games or send a "focus message" to your friends on their phones. The site is a great marketing tool to get kids involved with this product along with motivating parents to buy it!