specializing in marketing to tweens and teens. Fuse youth marketing major discipline areas include sport marketing, music marketing, and fashion marketing. By targeting these demographics through these areas, Fuse strives to associate a specific brand with the youths culture itself.
Some clients that Fuse has successfully worked in include Pepsi, Motorola, Ford, New Balance, NBC, TAG, and Song. Although these companies are very different, they all share a common interest in connecting with these younger demographics.
An article published in the Bulldog Reporter published on February 25, 3008 describes awebsite created by Fuse for a Dew Tour (a pro tour for action sports) for NBC sports in 2006. The article describes Fuse's strategy to hit the youth where it counts with "sophisticated, frequently updated web content. The site ended up receiving heavy traffic (a 47% increase from the year before) and praises from fans and sponsors. As a result, the Tour has continued to be successful and the site is up and running for the 2008 tour!
These two pictures are examples of pictures from the site that attract the youth audience!
I think it is an excellent idea to have companies that specialize in targeting a specific audience. These companies have the skills and knowledge needed to successfully reach a targeted audience. This goes to show that sometimes outsourcing to another company has a lot more benefits than trying to do everything in house. Once NBC sports contacted Fuse, their awareness and traffic increased dramatically!
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