An article on ypulse.com labeled Sweet & Sassy: Do Tweens Need Their Own Salons?, examines a whole new area of marketing to tweens. A new brand named Sweet & Sassy are creating a chain of salons for tween girls to get a new look and makeover.
Tween girls are aging faster than ever. Because of the amount of media and advertising towards this age group, their aspirations to look and be a certain way are developing here, at a much earlier age. These young girls are looking to be like their favorite celebrity. A lot of Tweens are quoted in magazines stating that they want to look like Hannah Montana. This salon will help them fulfill their dream.
The article also touches on the issue of safety concerns. Living in today's generation, parents are providing more structured lives for their kids than other generations did. This salon will provide a happy median for both daughters and parents. A parent can drop their tween off at a Sweet & Sassy for a day full of fun and excitement knowing they are in a safe environment.
I agree with the article about providing a safe and fun place for kids to hang out. Yet, sending you daughter at the age of 12 to a beauty salon worries me. We are only going to further engrave in our kids minds that they must look a certain way to be accepted into society.
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