An article in the Grocer titled Health: No laughing Matter discusses a new trend in the marketing field. Throughout 2007 marketers noticed that there was a huge increase in health conciouse moms who were taking more control over what their children were eating. Therefore, this past year marketers started to not only target children with character driven packaging, but they are also targeting moms by promoting the health benifits of their product.
This article really focuses on cheese products and their change in advertisements. Dave McNulty, the convience sales director at Kraft Foods mentioned the issue that many mothers face. They want a product that is both nutritional and that their kids enjoy. The cheese indructry has picked up on this trend. Products like cheesetring states that it is 100% real cheese to reach childrens parents while still attracting children with the fun in peeling. A new product by Good Food Villiage is a cheese with cut out Bob the Builder, a popular children's show, shapes trying to attrack kids that are not normally interested in cheese as a snack. This product also mentions in advertisements that it is 100% real cheese.
Other healthy snakes like cereal bars, yoghurts, and salads are all becoming alternates to common snack foods for children like chips and chocolate. This healthy trend is not going anywhere. Dairylea says they will use the same strategy they did in 2007 throughout 2008.
Health: No Laughing Matter
The Grocer, December 01, 2007, FOCUS; pg. 33, 802 words
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