Condos Marketing to Adolescents?

Im sure anyone who lives in a city has worried about raising a family in the environment that they live in. According to an article published in Crain's New York Business parents have found their "oasis."

Recently condos have started marketing to adolescents between the ages of 8 and 18! According to the U.S Census Data families raising their children in the city raised 5% between 200-2006. Marketers have started to capitalize on this occurrence. Condos in major cities are starting to market such features as game rooms, karate lessons, pools, and internet access to attract this younger demographic. 

As would be expected families are thrilled with these new editions. Kids can have the freedom they crave without their parents watching their every move. Yet, parents have the safety of knowing their kids are still save within their own home environment. 

A condo called Solaria Riverdale (click to visit their site) in the Bronx is advertising a 60 inch plasma TV. They also have a telescope on the roof with on site lessons from the Amateur Astronomers Association. Does it get any better than that? To top it all off they have added more insolation between bedrooms and living areas so kids can play their music and TV loader without disturbing their parents! (Picture of building displayed below)

As an Integrated Marketing Communications Major at Ithaca College I know one day I will need to work in a major city. With condos such as these making it more accommodating to raise a family in a big city, maybe I won't have to commute to work. 

Crain's New York Business, December 10, 2007, BUSSINESS LIVES; pg 32, 613 words, Judith Messina