Town Sports International, a health club franchise has started to market its services to kids. Town Sports International runs a multitude of clubs such as New York Sport Clubs, Philadelphia Sports Clubs, Boston Sports Clubs, and Washington Sport Clubs. This franchise, along with some local gyms, have started to realize how important it is for parents to have their kids active.
Clubs are advertising 45 minute classes three times a week for kids who are memebers to participate in. Gyms are offereing Tae Kwon Do classes for kids as young as 3 and a half to 5, and 5 to 12 year olds. Children as young as 8 also have the option of working out with a personal trainer. This is not only a way to keep kids active, but allows parents the opportunity to join the club knowing they don't have to leave their kids at home.
An article in the Wall Street Journal describes that by branching out to these new demogrpahics businesses can boost their customer ranks. Currently on 15% of the population in America are part of a health club. By marketing the gym to families these gyms hope to start to attract the other 85%, a huge opportunity.
I think this is an excellent idea. With the increase in obesity in our country, it is very important to teach kids at a young age how to live a healthy life style. It is also benefitial to the club, by increasing memberships. Also, when a family decides to take advantage of this new offer, they most likely will have all their kids join and make it a family membership!
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1 comment:
10 points
the protesters weren't really trying to reach the kids of course - their parents maybe - but real audience = all the media there to cover the celebs
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